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SC Media Centre - Tapal Tea (Pvt.) Ltd

2nd Tapal Family Mixture Makran Football Championship Kicks Off

Karachi - November 17, 2008 - Tapal Tea (Pvt.) Limited, the largest Pakistani owned Tea Company, announced the 2nd Tapal Family Mixture Makran Football Championship starting this month in Baluchistan.

After the success of the first championship and increasing fan following, Tapal Family Mixture announced the start of the most awaited event in Baluchistan. The championship has been divided into two stages, where teams from the coastal and northern region of Baluchistan will compete against each other in matches organized in Uthal, Gwadar, Panjgur and Turbat.

Haroon Rashid, GM Marketing Tapal Tea on this occasion said, "Tapal has always promoted the local interests of the people and has a strong believe in promoting the passion and tradition of football in the region".

In first phase, qualifying round will take place in all the 4 towns where teams from across Baluchistan will participate and only 2 qualifying teams from each pool will succeed for the final round to be held in Turbat. The Championship is directed towards promoting healthy sense of competition.

Sami Wahid, Brand Manager Tapal Family Mixture commented, "The event is a gesture of commitment of Tapal Family Mixture to uphold the values and traditions embodied in the consumers' life. Such activities are the need of the hour, as they go a long way in uplifting the sport of football itself."

The news comes as a breeze of fresh air for the entertainment starved masses of Makran, where soccer is religiously followed and played. Various activities have also been organized for the spectators, providing them opportunities to participate in different interesting games to show their football skills. Over the years Makran has produced excellent players that have proved their metal at national level.


Top University Teams from the country to participate in
Tapal Ice Tea 1st Sand Volleyball Tournament

Karachi: October 29, 2008 - Tapal Ice Tea, a brand by the largest Pakistani owned Tea Company Tapal Tea Pvt. Ltd, announced the 1st Tapal Ice Tea Sand Volleyball Tournament at Lahore University of Management Sciences (LUMS).

The tournament will be the first of its kind, where volleyball teams from various universities around Pakistan will be competing for three days for the title. With Pakistan's sports scenario in a gloomy state, Tapal Tea has taken the initiative to uplift the sport of volleyball in the country.

Talking to a group of journalists, Haroon Rashid, GM Marketing said," We want the young generation to prosper in every field of life. Tournaments like these help develop the confidence level of the students by providing them a platform to compete at the national level."

The tournament will be held at LUMS University starting from 31st October to 2nd November, where teams from, LUMS (WHITE), LUMS (BLUE), FAST ISB, FAST LHR, GIKI, IQRA, ISLAMIC, UMT and GCU will be competing against each other in various groups.

Ehtisham Khan, Brand Manager Tapal Ice Tea commented," The idea behind organizing this event is to promote sports like volleyball. We have great confidence in our youth and believe that opportunities like this will bring the best out of them."


TEZ DUM - a strong and better tasting tea, now in Hard Pack

Karachi: August 29, 2008 - Tapal Tea (Pvt.) Limited, the largest Pakistani owned Tea Company has been serving the nation for the last 61 years. As part of their devoted service, Tapal, today announced the unveiling of a new Hard Pack for 'TEZ DUM', the nation's well-known strong and better tasting tea. This introduction is expected to usher in a new dimension of market growth for the brand and a unique experience for consumers with a taste for strong tea.

Launched in 2003 as a leaf blend with a special focus on the Northern market, the brand is well on its way to become a national brand with its strong flavor and superior taste. TEZ DUM has penetrated into the Southern market with a huge impact as well and is expected to grow exponentially with the launch of its convenient Hard Pack, with effect from August 2008 onwards.

Announcing the unveiling of the Hard Pack, Haroon Rashid, General Manager, Marketing said, "TEZ DUM is one of the most successful brands of the company, having made consistent inroads in both Northern and Southern markets through a stronger and better tasting tea, aroma and ultimate satisfaction. I am sure the introduction of the Hard Pack will herald a new and exciting beginning in the journey of this exciting and dynamic Brand."

The new hard-pack is expected to build on its existing brand equity in both the Northern & Southern regions, which includes the urban, semi-urban and rural areas of upper, central and lower Punjab including the Siraiki belt from Rahim Yar Khan to Multan, along with Sindh; and establish a loyal consumer base in its quest to become a national brand.

Alamgir Janjua, Brand Manager TEZ DUM said, "Our ultimate goal is to make TEZ DUM a strong National Brand that provides strong, better tasting tea to the lower socio economic classes; and as the brand caters successfully to male and female users between the ages of eighteen and sixty, it is with confidence that TEZ DUM will make strong tea drinkers who prefer their color to be rich and the taste to leave a strong aftertaste, enjoy the great new experience."

Saqib Mehboob, Brand Executive said, "Building upon the core Brand values, the unique yet powerful communication reflects the Tezdum universe in a never before seen way which is going to set a benchmark in the market. It is simply a tribute to those people who are full of valor and have a keen taste for strong better tasting tea."

Tapal is a household name in Pakistan and synonymous with quality of taste, aroma and convenience. The company's tea blends are known to enrich consumers' energy and stimulate senses. TEZ DUM is now available throughout the country in a Hard Pack with the very affordable unit price of PKR 35, sturdy and attractive packaging and the same superior quality.

Historically, the company's foundations are based entirely on hard work, dedication, and innovation of unique tea blends. Tapal's deep rooted culture and core values differentiate it from its competitors. As a good corporate citizen, Tapal fulfills its social responsibility by actively participating in community services and continues to sponsor arts, social welfare projects and sports events in Pakistan.