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SC Media Centre - Samsung Electronics

Samsung Wins 30 C.E.S. Innovation Awards

Karachi: November 21, 2011 – Samsung Electronics Co. Ltd., a market leader and award-winning innovator in consumer electronics and telecommunications, has won 30 prestigious awards in the International Consumer Electronics Show (CES) 2012 Innovation Awards - The world’s largest consumer technology tradeshow.

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “We’re honored that CES recognizes Samsung’s commitment to research and development across 36 product categories. During the past 3 years Samsung has won 90 CES awards.”

For the year 2012, Samsung won 2 awards for “Best of Innovation” and 4 honors for “Eco-Design”. These award-winners are judged by leading experts, since 1976. Samsung’s award-winning products included TV, home theater, mobile phone, tablet PC, mobile PC, monitor, SS Drives & LCD panel etc. Some of these products are highlighted below;


Samsung TV Apps service surpasses 10 million downloads

Karachi: November 15, 2011 – Samsung Electronics has announced that Samsung Apps, the world’s first HDTV-based app store, is growing rapidly in popularity. Samsung Apps TV recently celebrated the milestone of 1,000 registered applications and crossed the 10 million downloads mark. Samsung is on its way to build a global Smart TV ecosystem.

Online video applications remained at the top of the lists of most downloaded apps. The Online Video Application “YouTube” stayed on top in the United States, South Korea and also on a global scale. Downloads from Samsung Apps TV have grown consistently to reach more than 11 million downloads, averaging 50,000 downloads per day.

Active users of Smart TVs are growing, as Samsung continues to deliver a wider variety of high-quality TV content and services through strategic collaboration with major content providers. Consumers enjoy a wide variety of applications like; news, entertainment, sports and games. The news Apps include BBC News, WSJ Live, CNBC and TIME TV. The famous entertainment applications include; Berliner Philharmoniker (live orchestra). ESPN ScoreCenter is a popular sports coverage application. Locally specialized Apps include; Lovefilm in the UK, Telstra’s NRL Game Analyser in Australia.

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “Our success has come from the quality and diversity of applications that are available across multiple content categories.

Samsung Electronics continues to hold developer application contests across the globe to create partnerships with and educate the developer community. Apps Contests were held in the United States, United Kingdom, France, Germany, and Korea in 2010, and are now expanding to other countries like Brazil, Mexico, China, and Southeast Asia. Samsung’s Software Development Kit (SDK), allows developers to create TV-optimized applications more easily. The Samsung Developer Forum (SDF) encourages information exchange among developers. These activities create more earning opportunities for developers, as Samsung continues to integrate hardware and software for the consumer’s benefit.


Samsung brings a smartphone for the Youth - Galaxy Y

Karachi: November 10, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media, telecommunications and convergence technologies, has now launched ‘GALAXY – Y. This is an innovative smartphone, customized to suit the communication needs and budget of the youth. The Samsung S5360 Galaxy Y promises the Android experience at a bargain. Its highly economical price means that a kid’s first cell phone can be a smartphone.

The youthful device includes most of the cutting-edge features of the Samsung Galaxy-S range, delivering a powerful smartphone performance. It is easy to handle with sleek dimensions (102.9 x 57.9 x 12.2 mm) and light weight (96.8 grams). The device features a 3” TFT touchscreen with QVGA resolution. It also has a 3.5mm audio jack and a MicroUSB port.

The CPU is an ARMv6 unit, which provides wi -Fi, GPS, a solid browser and a doc viewer. The Galaxy Y features a 2 Mega Pixel camera along with a loudspeaker, a 1200mAh Li-Ion battery and access to the microSD card. It can run the Android 2.3.4 Gingerbread with TouchWiz 3.0, which brings it in step with the latest Android phones. The Galaxy Y phonebook also supports Facebook, Twitter and MySpace.

It has an on-screen QWERTY keyboard, along with a preloaded Swype keyboard. Its 2 MP camera also offers geotagging, smile shot, image effects and scenes. Moreover, the Android Market also offers plenty of games, handy tools and productivity apps for the Galaxy Y users.

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “Using the advanced technologies in the smartphone market, Samsung Electronics will enable the young consumers to enjoy a smart life with the Galaxy Y smartphone. We will continue to bring specialized innovative products for each segment of consumers.

Samsung pleads ban on iPhone4S Sales in Japan & Australia

Karachi: November 1, 2011 – Samsung Electronics today filed preliminary injunction motions in the Tokyo District Court, Japan and in the New South Wales Registry, Australia requesting the courts to stop the sale of Apple’s iPhone4S in the respective countries.

In a separate filing, Samsung has appealed the Australian court's decision on October 13 to grant a preliminary injunction over the Galaxy Tab 10.1. In Japan, Samsung is also seeking an injunction order to immediately bar the sale of iPhone4 and iPad2, which seriously violate Samsung's intellectual property.

Samsung's preliminary injunction request in Australia cites three patent infringements related to wireless telecommunications standards, specifically Wideband Code Division Multiple Access (WCDMA) and HSPA. In light of these violations, Samsung believes the sale of such Apple devices should be banned. The Patent claims in Japan include;

1- One “High Speed Packet Access” (HSPA) patent which relates to a method for deciding amount of power consumption during data transmission.

2- Three user interface patents, essential for displaying information on screen, specifically UIs for the “in flight mode” indicator (airplane icon); for customizing a smartphone’s home screen; & for browsing applications categorized in a tree structure (in an apps store).

The Patent claims in Australia include;

1. Method and apparatus for transmitting/receiving packet data using pre-defined length indicator in a mobile communication system (WCDMA)
2. Method and apparatus for data transmission in a mobile telecommunication system supporting enhanced uplink service (HSPA)
3. Method and apparatus for transmitting and receiving data with high reliability in a mobile communication system supporting packet data transmission (HSPA)


Samsung GALAXY S and GALAXY SII reach 30 million global sales

Karachi: October 28, 2011 – Samsung Electronics Co., Ltd, a leading mobile handset provider, has announced that its Samsung GALAXY S and GALAXY SII smartphones have achieved a combined total of 30 million global sales.

GALAXY SII has set a new record for Samsung, generating more than 10 million sales - quicker than any device in Samsung’s history. The device also recently received five out of the total ten “Mobile Choice Consumer Awards 2011” in the UK as well as “2011 Gadget Award” for being chosen as the “best smartphone of the year” by T3, confirming it as a run-away favorite smartphone with consumers this year. It continues to gain traction as Samsung’s flagship smartphone - a stylishly designed, slim and ultra-portable device combining an unrivalled viewing experience with powerful dual-core processor performance.

Launched in 2010, Samsung GALAXY S reached almost 20 million sales, making it the highest-selling mobile device in Samsung’s portfolio to date, and another record-breaker for the company and the mobile market.

Since launching to high critical acclaim two years ago, the GALAXY S range has continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world, with Samsung now the largest Android smartphone vendor and the second largest phone vendor overall worldwide (IDC).

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “Since its launch only five months ago, GALAXY SII has seen tremendous sales success and garnered enthusiastic reviews from consumers and mobile industry watchers across the globe. This is in addition to the continued sales momentum behind GALAXY S, which we launched at Mobile World Congress 2010 as it continues to be a run-away success with consumers. The phenomenal success of these smartphones once again demonstrates how the GALAXY S smartphones are setting the standard for smart mobile technology around the world.”