SHAMROCK Communications (Pvt.) Ltd.

public relations, marketing services, publications, conferences, event management

SC Media Centre - Mobilink

Mobilink honored at the first-ever SAMENA Awards

Karachi: November 05, 2008 - Mobilink, the country's market leader in cellular communication with more than 30 million customers and part of the Orascom Telecom Group, today announced the distinction of being awarded the "Best Mobile Line Operator" at the first-ever SAMENA Telecom Award held in Jordan.
Mobilink is the first recipient of the "Best Mobile Line Operator" Award at the SAMENA Telecom Awards organized by SAMENA Telecommunications Council. The awards aim to honor the leading telecom companies and representatives in recognition of their contribution to the telecoms industry in the SAMENA region which includes South Asia, the Middle East, and North Africa.

Acknowledging the award, Zouhair A. Khaliq, President & CEO, Mobilink said, "It is indeed an honor for us to be recognized at a platform established by distinguished members of the regional telecom fraternity. We are truly grateful to our shareholders and our parent company Orascom Telecom for their unwavering support and confidence and which has enabled us to continue investing in our infrastructure, expanding our horizons and conquering new heights. I am thrilled to share this accolade with the world class team at Mobilink whose dedication and hard work make that possible everyday."

SAMENA Telecommunications Council is a tri-regional, non-profit telecommunications association that embodies a community of South Asian, Middle Eastern, and North African telecoms operators, manufacturers, regulatory authorities, and academia. SAMENA aims to be the ultimate promoter of collaboration and knowledge-sharing in the SAMENA region that spans 25 countries, including Afghanistan, Algeria, Bahrain, Bangladesh, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.

Mobilink Hunt for Heroes held in Peshawar, Lahore and Multan

Karachi : November 3, 2008 - Around 1,500 cricket enthusiasts participated at the Mobilink Hunt for Heroes sessions held simultaneously in Lahore, Multan and Peshawar organized by Mobilink, the country's market leader in cellular communication services with 30 million customers and part of Orascom Telecom, in association with Pakistan Cricket Board (PCB). After a rigorous ten-day exercise including trainings from PCB coaches and practice matches, 15 players were short listed each for Multan and Peshawar regions and 20 players from Lahore.

Commenting on the participants at the Multan Stadium, Colonel Mansoor, Regional Director (Multan), PCB, shared, "The enthusiasm of these youngsters is overwhelming. There is no dearth of talent in the country and we are grateful to Mobilink for collaborating with us to uncover it from every nook and corner of the country."

According to Khurram Mahboob, Brand Manager Strategic Initiatives at Mobilink, "We all have at one point fantasized about playing professional cricket and Mobilink Hunt for Heroes gives thousands of cricket enthusiasts the opportunity to realize this dream. The primary objective of this first-of-its-kind program is to produce well-rounded, physically fit and skilled players to represent Pakistan at the ICC Cricket World Cup 2011."

Similar trials were also conducted for cricket enthusiasts in Batgram, Bostan, Charsadda, Dera Allayar, Dera Mohammad Jamali, Hakalzai, Huramzai, Jafferabad, Jhal Magsi, Karbal, Khanozai, Kohistan, Mansehra, Mirpurkhas, Mithi (Tharparkar), Naseerabad, NausheroFeroz, Nawabshah, Nowshera, Pishin, Sanghar, Umerkot and Ziarat simultaneously. Open trials of the Mobilink Hunt for Heroes will be conducted in Burewala, Gawadar, Kohat, Peshawar, Shikarpur, Sialkot, Sibi, Sukkur and Swat from 4th November, 2008 and will also be conducted for Faisalabad, Multan, Rawalpindi, Sialkot and FATA regions in coming months.

After the first phase, these youngsters will be divided into twelve regional teams who will fight for the top honors in the "Mobilink Hunt for Heroes Tournament 2008-09". Phase II will comprise of six weeks of physical training and tactical awareness of the final thirty-six short-listed youngsters at the prestigious National Cricket Academy in Lahore.

Designed to find exceptional talent from all parts of the country including the remote and far flung areas with the help of specialized PCB coaches, Mobilink Hunt for Heroes Cricket program attracted over 12,000 young and budding cricketers from 52 districts throughout Pakistan last year. The entire squad of the Pakistan Juniors Under-15 team that played in the Under-15 tournament in the West Indies has been unearthed by Mobilink Hunt for Heroes.


Mobilink launches Jazz Mobile Theatre

Karachi: October 8, 2008 - Mobilink, the country's market leader in cellular services with more than 32 million customers and part of Orascom Telecom, enthralls consumers by bringing the Jazz Mobile Theater to their doorsteps.

The Mobilink Jazz Mobile Theatre, starting simultaneously from Peshawar and Karachi, has been initiated to provide maximum value through reaching out to all segments of Jazz customers at district and tehsil levels. Traversing across Pakistan, the Jazz Mobile Theatre will visit more than 100 locations in over 60 cities & towns across the country.

A first of its kind complete entertainment package to delight the customers of remote areas at their doorsteps, the Jazz Mobile Theatre presents a variety of content including skits of Uncle Sargam developed by Farooq Qaisar, the creator of Uncle Sargam. The Jazz Mobile Theatre, with two LED screen mobile floats also includes attractive offers at discounted rates, numerous prizes, bundle offers & lucky draws for the participants.

Commenting on the initiative, Sadia Khurram, Director Marketing Operations, Mobilink shared, "The response to the Jazz Mobile Theatre has been phenomenal with people queuing up to enjoy a slice of the festivities. Mobilink has always been a patron of the arts and entertainment and the Jazz Mobile Theatre is a unique activity that allows us to share this passion with our customers across the country."


Mobilink's Voice and Data Network Largest in Pakistan


Karachi: October 24, 2008 - Mobilink, the country's market leader in cellular communication with more than 31 million customers and part of the Orascom Telecom Group, today crossed the landmark figure of covering more than 10,000 locations throughout the country expanding its footprint to the highest number of locations for voice and data covered by any operator in Pakistan.

Zouhair A. Khaliq, President & CEO, Mobilink while breaking the news at a recent company gathering said, "It is a momentous achievement both for the benefit and convenience of our revered customers who have reposed absolute confidence in our services, as well as for the exceptional efforts of our technical and network teams who have toiled relentlessly to deliver this challenging task. Today, we have more than 10,000 reasons to rejoice."

Commenting on the milestone, Bilal Munir Sheikh, Vice President Marketing, Mobilink shared, "Today we offer our consumers coverage in over 10,000 destinations. With the largest data network in addition to widest coverage in unmatched by any other operator, Mobilink maintains its status quo as the country's most dependable cellular services company. "

The company continues to sustain its leadership position in the market due to its focus on superior quality services and the reliability of its network. Mobilink has invested in excess of US$2.5 billion in its continuing network expansion program which includes state-of-the-art technology deployed via its own nationwide optic-fiber spread and a robust infrastructure of sales and customer services.

Mobilink first Pakistani operator to sign UNGC

Karachi: October 14, 2008 - Mobilink, the country's market leader in cellular services with more than 32 million customers and part of Orascom Telecom, becomes the first telecom operator to represent Pakistan at the prestigious United Nations Global Compact (UNGC) platform.

The UNGC which is the world's largest, global corporate citizenship initiative, is a framework for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labor, the environment and anti-corruption. By becoming a member of this distinguished community, Mobilink's CSR efforts will be further geared towards promoting these principles

Commenting on Mobilink's induction, Sadia Khurram, Director Corporate Social Responsibility, Mobilink shared, "CSR is one of our five key business values and hence a top priority at Mobilink.. This platform gives us an opportunity to further focus our business and corporate responsibility objectives, while contributing to the momentum and strength of the Global Compact."

The UNGC presents a unique platform for participants to advance their commitments to sustainability and corporate citizenship. With more than 5,000 company participants and stakeholders from more than 120 countries, over 60 networks in developed and emerging economies, and a spectrum of learning, dialogue and partnership modalities, companies are provided with an opportunity to learn and share vigorously on various levels.