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SC Media Centre - Mobilink

Mobilink To Complete Round 4 Of Polio Awareness

Karachi – July 15, 2010 – Mobilink, Pakistan's market leader in cellular services and a part of Orascom Telecom Holding, will be concluding its awareness drive on July 16 to support the National Polio Campaign and the Polio Control Cell.

As an integral member and advocate in the fight against polio, Mobilink has conducted 3 rounds of awareness in the past reaching out to millions of Pakistanis. Earlier this year Mobilink also set up a short code, 7654, to facilitate the Polio Control Cell in meeting their goals.

The Polio Control Cell, a special initiative by the Polio Eradication Fraternity, aims to reach out to those children who have missed their vaccination in the National Polio Campaign. Activated immediately after the recently conducted national round , the Cell will also conclude on July 16.

Mobilink customers can SMS Polio to the short code, 7654 which prompts the Cell to send polio teams to vaccinate the missed children. More than 13,000 parents have already contacted the Polio Control Cell through this short code.

Omar Manzur, Director Corporate Social Responsibility and PR, Mobilink said; "We have pledged our support to eradicating polio from the country and are pleased to see that the anti-polio fraternity is growing. We would like other companies to also come forward and support this initiative and help achieve the goal of a polio free Pakistan."

Besides being the final frontier in the quest for a polio free world, this anti-polio drive also emphasizes the critical role of child-health in the development of a healthy society.

Mobilink Jazz pays tribute to Naseem Hameed

Karachi: July 12, 2010 – Mobilink, Pakistan's market leader in cellular services and part of Orascom Telecom Holding, held an exclusive event to pay tribute to Naseem Hameed, the first Pakistani female athlete to win the short sprint gold in the 26-years history of the South Asian Games.

Mobilink Jazz, Pakistan's premier prepaid brand that connects more than 30 million subscribers has added Naseem to its panel of brand ambassadors. This move is aimed to recognize and celebrate Naseem's success while also giving the youth an inspirational icon to look up to.

Unveiled the song capturing Naseem's struggle and accomplishments and commemorating those who helped her achieve her goals, Bilal Munir Sheikh, Vice President Marketing, Mobilink, shared, "Mobilink Jazz believes strongly in the bonds we create and the objective of this tribute is to encourage all those who dream to reach out their loved ones for support so they can achieve what they want to, and much more. Naseem is a hero we all needed and we hope that through the Jazz platform she will inspire many more. We are indeed very proud and privileged to have her as our Brand Ambassador."

Speaking to the guests at the ceremony, 22 year old Naseem, who clocked 11.81 seconds to land the 100m gold and the title of Fastest Woman of South Asia, shared, "It is indeed a great honor to be associated with such a prestigious brand like Mobilink Jazz. I want to thank my parents, especially my mother who believed in me and always had faith in me. My message to the youth is to follow their dreams and always strive to make their loved ones proud."

Notable celebrities, socialites, media community were also present at the event along with Jazz Brand team and senior Mobilink employees.

The Jazz Apna Hai tribute video is slated to be aired on all leading tv channels from July second. The song can also be downloaded from Mobilink's official website www.mobilinkgsm.com

Mobilink Rewards indigo World Cup Campaign winners

Karachi: June 17, 2010 - Mobilink, Pakistan's Market leader in cellular services and part of Orascom Telecom Holding has announced the second set of winners of Mobilink indigo World Cup 2010 promotion. Mobilink will be giving BlackBerry Storm handsets to 25 lucky Mobilink indigo users. Earlier, three lucky winners were given the grand prize - an all-expense paid trip to South Africa to watch the world cup during the first phase of this campaign.

At the prize distribution ceremony for Karachi winners, four lucky Mobilink indigo users were awarded BlackBerry Storm handsets. The Mobilink indigo World Cup Campaign was launched in April and promised all indigo users a chance to win a round trip to South Africa including 5-night hotel stay, ground transportation and match tickets for three lucky indigo users as well as 25 latest BlackBerry® handsets, 500 SMS bundles and 500 Mobilink gift hampers.

Mobilink indigo has always believed in providing its customers top-of-the-line services and quality care. At the same time, coming up frequently with engaging yet exciting campaigns is Mobilink indigo's way of letting its customers know that they are being valued. The 25 lucky BlackBerry Handsets winners belong from various cities including Lahore, Islamabad, Gujranwala, Nawabshah, Hyderabad, Khanewal and Rahim Yar Khan.

Keeping in view the on-going World Cup 2010, Mobilink indigo has also introduced a special indigo World Cup offer for its customers by giving 50% discount on calls between 6pm to 3am during World Cup . For more details about Mobilink indigo world cup offer and other services visit www.mobilinkgsm.com/indigo

Mobilink Jazz brings Smiles to Cancer Patients

Karachi: June 11, 2010 - Mobilink, Pakistan's market leader in cellular services and part of Orascom Telecom Holding, arranged an interactive singing and book-reading activity for cancer patients at the Shaukat Khanum Memorial Cancer Hospital (SKMCH) in Lahore. Mobilink Jazz Brand Ambassador and popular singing star Ali Zafar was also present along with Mobilink Foundation volunteers to add color to this event.

Ali Zafar performed unplugged renditions of popular Pakistani songs with the young cancer patients including Channo, Chal Dil Mere, Dil Dil Pakistan. The young audience clapped cheerfully and joined in the singing as well. He also visited the wards to meet patients who were bed-ridden. Mobilink volunteers and Jazz Brand Ambassador's interactive activity with the children brought radiant smiles and lifted the spirits of cancer patients. Mobilink employees also conducted various fun activities like book reading, playing board games and picture coloring with the ailing children.

Mobilink encourages personal involvement in community development as a part of its CSR Philosophy. Under the flagship of Mobilink Foundation, it carries out its own social initiatives and supports other organizations like SKMCH in caring for the marginalized sections of society. Mobilink rehabilitation camp in Nowshehra for IDPs was the largest ever social contribution from the private sector. The SMS literacy drive for underprivileged females and distribution of 31,000 school bags made from used pana-flex skins among poor students are some of Mobilink's continued endeavors that are aimed at spreading education, preserving the environment and numerous other uplift projects. Since January 2010, Mobilink volunteers have positively impacted over 3600 individuals. For more details about Mobilink involvement in various social initiatives, visit http://www.mobilinkgsm.com/about/media.php