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SC Media Centre - Dell Pakistan

Dell engaged Notebook lovers in Karachi and Lahore

Karachi: July 20, 2010 – Dell, a global leader in computers, notebooks and net-books technology held a road show in Karachi and Lahore to cater to notebook lovers in the cities. Dell's innovative products, the Inspiron 3010, 4010 and 5010 were showcased along with the Dell Studio high end notebooks at fantastic prices along with enticing promotions on purchase. Drawing large crowds, this exciting activity also featured gift hampers for the participants through lucky draw offering bumper prizes including a Dell notebook.

Being an innovative brand, Dell has always tried to engage the Pakistani consumers through innovative, exciting and fun filled activities, thus introducing them to the latest, most reliable technologies. Through these consumer interactions, Dell aims to encourage the notebook enthusiasts to gain more insight into cutting-edge products. The aspiring Dell customers now have the freedom to confidently choose the best-suited information-technology tools for themselves. The Marketing Head for CSMB at Dell, Nubla Iftikhar was also present at the roadshow.


Jam-a-Jingle for Dell

Karachi: June 29, 2010 – Dell Pakistan has recently launched a jingle competition for its Face book fans named "Jam a Jingle for Dell". Fans are invited to ignite their creative talents and compose jingles for Dell. The winner of the competition will be awarded with a cash prize of Rs.50, 000.

Head of Marketing for CSMB at Dell Pakistan, Nubla Iftikhar stated, "Dell as a stylish brand is happy to engage the youth by giving them the opportunity to express their musical talent with respect to the emotive association they have with Dell".

This exciting competition will continue till July 10, 2010 during which fans will post their musical compositions on Dell's fan page. Later in the competition fans will be able to vote for the best jingle. The top voted compositions will be handed over to popular VJ Dino and VJ Anoushey who will be choosing the winner of this competition for the cash prize.
For more information regarding this campaign, please visit: http://www.facebook.com/dellpakistan


Dell organizes interactive competitions at Universities

Karachi: April 22, 2010 – Dell is a global innovator in computers, with a wide range of cutting-edge Notebook computers. Recently this technology leader held exciting competition activities at leading universities in Karachi, where Dell organized stimulating interactive sessions with large groups of students. The latest Dell LCD monitors were awarded to the student groups who won the competitions. Other attractive gifts and Dell T-Shirts were also distributed among the participating students.

The latest products from Dell were also displayed at the "Institute of Business Administration (IBA) and Institute of Business Management (IoBM-CBM) in Karachi. The students also got an opportunity to experience their favorite technology products. Dell-Inspiron and Dell-Studio notebooks series offer innovative computing and Internet capabilities, whereas the Dell LCD technology delivers pioneering features with striking visual display and clarity. The participants were thrilled to know more about the capabilities and lifestyle advantages of Dell products.

The Marketing Manager for Consumer and SMB at Dell Pakistan, Nubla Iftikhar was also present during this competitive interaction, where she said; "Interacting with these brilliant youngsters studying at these prominent universities was a fabulous experience for Dell. We have always gained from exchanging ideas and insights with our customers. The university students are among the vital market segments for Dell, as they are truly inspired by the fresh and innovative Dell technology".

The Students can fully express themselves through Dell, while enjoying Internet access anywhere, anytime. The compact size, exclusive digital experiences, extended battery life and trendy design & colors of the Dell-Inspiron Mini, became the center of attraction for the students. Dell's notebooks are based on Intel's powerful Multi-Core micro processor technology that caters vast range of consumers.