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SC Publications - BrandWagon (A Marketing Publication - Since 2002)

Issue No. 5 : July 03 - Aug 03

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Tourism

: Gola Ganda - What? : How Branding Can Change our Lives : Mr. Ahmir-Ud-Deen, Managing Director & CEO,    Allianz EFU : Mr. Khalid Ismail, MD, Tetrapak and    Mr. Ibrahim Qureshi, DM Raffles : Brand Management Workshop : Peshawar

Issue No. 4 : April 03 - May 03

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Tourism

: Risksure Your Way to Good Health : What we bring to you… : Mr. Abrar Hasan, Chief Executive, National     Foods Ltd. : Mr. Mohammad Ali Habib, Head of Marketing,   Standard Chartered : A Case Study of the Car Industry : Gwadar

Issue No. 3 : February 03 - March 03

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Tourism

: Branding Cricket - Bring Home the Cup : Pakistan was the only Brand Hanif Mohammad   Wore : Mr. Syed Awais Ahmed, Country General   Manager, Kodak Limited : The Return of the Ninja - Mr. Mahmood Nanji : Biryani at the World Cup : The distinctive Ajrak

Issue No. 2 : December 02 - January 03

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Feature ●   Tourism

: Credit v/s Debit v/s Cash : To be Ethically Conscious : Mr. Sabir Sami, Chief Executive,   Reckitt Benckiser Pakistan Limited : Selling a Future Instead of a Product : You are being Robbed of your Brand Vote : Not just the Name of the Brand….the Country : Caught in the Carts of Traditions & Culture

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