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SC Publications - BrandWagon (A Marketing Publication - Since 2002)

Issue No. 2 : December 02 - January 03

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Feature ●   Tourism

: Credit v/s Debit v/s Cash : To be Ethically Conscious : Mr. Sabir Sami, Chief Executive,   Reckitt Benckiser Pakistan Limited : Selling a Future Instead of a Product : You are being Robbed of your Brand Vote : Not just the Name of the Brand….the Country : Caught in the Carts of Traditions & Culture

Issue No. 1 : October 02 - November 02

●   Lead Story ●   Editorial ●   Profile ●   Brand Success ●   Industry ●   Tourism

: Charity Causes - Heart or Sales Driven : Bringing Brains Behind Brands Together : Mr. Aziz Memon, Chairman, Kings Group : Gassing up for Loonies & Loyalty : Noticing Brands or Brands on a Notice : How Lahore Succeeded in Branding a Street to   Glory

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